These guides exist because the corridor creates problems that general marketing advice doesn't cover. A business can be visible in Burnaby and invisible across the road in Coquitlam. Demand arrives a tower at a time rather than steadily. Two cities' planning documents decide where your next customers will live. Each guide takes one of those problems and works through it step by step.
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New-household arithmetic: sizing your marketing to the corridor's growth
Count the new homes being occupied near you each year, estimate how many of those households need your trade, then work back to a lead budget and capacity you can defend.
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Reading the Burnaby and Coquitlam plans to time your marketing
The two cities' public plans tell you where towers, townhouses and storefronts will appear. Read them for three things: where density goes, what kind of housing it is, and when buildings are likely to complete.
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Two cities, one corridor: setting up your listings across North Road
Keep one honest Google Business Profile, set service areas that match where you really work, publish a few genuinely useful corridor pages and check your visibility from both sides of North Road.
Setting up listings across two cities
Two cities, one corridor: setting up your listings explains how to stay visible on both sides of North Road without breaking Google's rules.
You'll learn:
- why your listing's city affects who sees you, and how far that effect reaches
- how to set service areas that match where you really work
- how to write corridor pages that help rather than duplicate
- how to check your visibility from both sides, not just from your shop
It's the guide to read first if you're based on one side and work on both, which describes most of the businesses we speak to.
Reading the corridor plans as a business owner
Reading the Burnaby and Coquitlam plans for marketing timing shows how to use public planning documents to see where demand is headed.
You'll learn:
- what the Burquitlam-Lougheed Neighbourhood Plan and Burnaby's Lougheed Town Centre documents actually say about where homes will go
- how the tower, townhouse and detached rings affect which trades are needed where
- how to watch for completions using public information
- how to turn that into a simple marketing calendar
It's useful for any owner deciding where to focus over the next few years, not only for marketing.
Estimating demand from new households
New-household arithmetic: sizing your marketing to the corridor's growth turns the plan's housing numbers into estimates you can use for budgets and hiring.
You'll learn:
- how to convert planned homes into a yearly range of new households
- how to estimate what share of them will need your trade
- how to set a cost-per-lead ceiling from your own job value
- how to decide when growth justifies a new crew or a bigger budget
It includes worked examples you can redo with your own numbers.
Who wrote them and why
The guides are written by Ali Sedighi, MBA, who leads Burquitlam.Agency and has spent more than 17 years in digital marketing. They draw on the methods behind our published case studies, which are results from our HVAC work, adapted to the trades and local businesses of the corridor. Nothing in them depends on hiring us; they're meant to help you make better decisions either way.
What the guides don't cover
We stay in our lane. The guides don't give planning, legal, zoning, insurance or safety-compliance advice. Where those topics come up, such as strata rules, WorkSafeBC requirements or what a city plan permits on a particular lot, we point you to the official source and suggest you confirm with the city or a qualified professional. They also don't cover the trade work itself: we market businesses, we don't do their jobs.
How to use these guides
Read them in order if you're new to the corridor. If you already have steady work, start with the arithmetic guide; it will tell you whether more marketing makes sense at all.
Each guide links to the official sources it relies on. Planning documents change, and so do Google's rules, so treat our summaries as a starting point and check the original before making big decisions. We write "as of October 2026" where timing matters.
If you'd rather have us do the work, the services overview explains each service, the pricing page shows what it costs, and the areas page describes the corridor in more detail. Or call, text or email with a question about something you read here.
Frequently asked questions
Are the guides free?
Yes. There's nothing to sign up for and no email gate. Read them, use them and share them with your team.
Do I need technical skills to use them?
No. They're written for owners, not marketers. Where a step needs a tool, we explain what it does in plain terms.
How current is the planning information?
It reflects the published Burnaby and Coquitlam plans as we read them in October 2026. Plans and developments change, so check the city pages linked in each guide before acting.
Can you do this for me instead?
Yes, that's what our services are for. But the guides are written so you can do much of it yourself if you prefer.