The corridor we serve, from Lougheed Town Centre to Burquitlam

How the corridor fits together

The corridor is one market split across two cities. North Road is the line: Burnaby on the west, Coquitlam on the east. Two SkyTrain stations tie it together.

Lougheed Town Centre station sits at Lougheed Highway and Austin Road, close to the boundary. It opened in 2002 and is one of the three places where the Expo and Millennium lines meet, according to its Wikipedia entry. Burquitlam station, on the Coquitlam side, came with the Evergreen Extension of the Millennium Line, which began carrying passengers on December 2, 2016.

The stations explain the planning. Both cities have steered their tallest buildings close to them. For marketing, that produces a simple pattern you'll see repeated below: towers and new suites near the stations, a ring of townhouses and lower-rise homes further out, and older detached houses beyond that. Different rings need different trades and respond to different messages.

Burquitlam (City of Coquitlam)

The Coquitlam side is where most of the planned growth is written down. The Burquitlam-Lougheed Neighbourhood Plan, now published in the City's Schedule J, brings earlier plans for the area together. Its area lies east of North Road and Burnaby and west of Blue Mountain Street, with Port Moody to the north and the Trans-Canada Highway to the south. It focuses growth around the SkyTrain stations and along the North Road / Clarke Road corridor, and the current version notes that 2023/24 provincial Transit Oriented Areas legislation allows more development near the stations.

In 2021 the Burquitlam neighbourhood had 25,637 residents, a figure built from four Statistics Canada census tracts. As new buildings fill up near the stations, the customer base will keep changing, so count the handovers near you rather than waiting for a single forecast.

The parts of the Coquitlam side behave differently:

• Burquitlam and Cariboo/Burquitlam. The streets closest to the station and to North Road carry the most new density. This is where move-in demand is strongest: post-construction cleaning, painting, blinds, lighting, small electrical and handyman work. It's prime ground for move-in marketing.
• Lougheed, on the Coquitlam side east of North Road. A mix of new buildings and older housing. Trades that do both suite work and repairs on older homes do well here, and local search matters most.
• The Burquitlam Plaza area, around Clarke Road and Como Lake Avenue. A retail and service node. Storefront businesses here need strong Google Business Profiles, accurate hours and good photos, because many visitors check their phones before walking over.

Further from the stations, the plan allows townhouses and infill homes. These are usually stratified, so council and manager relationships matter, which is the focus of our strata vendor marketing.

Lougheed Town Centre (City of Burnaby)

Across North Road, Lougheed Town Centre is one of Burnaby's four Town Centres. Burnaby lists its guiding documents on the community plans page, including the 1997 Lougheed Town Centre Plan and the newer Core Area Master Plan covering the former mall site, now called The City of Lougheed.

For a business owner, two areas matter:

• Lougheed Town Centre more broadly, with towers clustered near the station and the Austin Road and Lougheed Highway frontages. High-rise service work, building maintenance and residential trades all find customers here.
• The core area at The City of Lougheed. A large site with its own master plan. As it is rebuilt, new residents and commercial tenants arrive, and every one of them needs trades, cleaners and local services.

On this side, the trap is the same one as on the Coquitlam side, in reverse. A business based in Burnaby often appears for Burnaby searches and fades once the searcher is east of North Road. Our two-city local SEO is built for exactly that problem.

Business districts worth knowing

Four commercial areas shape where people shop, work and search:

1. North Road corridor. The dividing line, and a commercial strip in its own right with businesses on both the Burnaby and Coquitlam frontages.
2. The City of Lougheed. The former mall and its redevelopment, the largest single concentration of retail and future residents in the corridor.
3. Burquitlam Plaza. The Clarke Road and Como Lake Avenue node on the Coquitlam side.
4. Austin Road. A route connecting the Burnaby side's station area with the residential streets around it.

If you run a storefront in any of these, your map listing is effectively your front door. If you're a mobile trade, these are the places your customers pass daily, which makes them useful landmarks in your ads and on your pages.

Nearby communities

Corridor customers don't stop at the plan boundaries, and neither do most of our clients. We regularly include these neighbours in service areas:

• Port Moody, to the north, sharing the Millennium Line.
• New Westminster, to the south across the boundary.
• Austin Heights and Maillardville, older Coquitlam neighbourhoods to the east and southeast with more detached housing.
• Cariboo Heights and the rest of the Lougheed area of Burnaby, to the west.

For a business serving the wider cities, our sister sites cover more ground: BurnabyAgency.ca for all of Burnaby, and CoquitlamMarketing.ca for the rest of Coquitlam.

Seasonal demand in the corridor

Corridor demand has two rhythms. The first is the usual Lower Mainland calendar: rain and gutter work in autumn, cold-snap plumbing calls in winter, painting and exterior jobs in the drier months. The second is the construction calendar. When a building completes, demand for move-in services jumps for a few months around it, then settles.

We plan budgets around both. Ads rise ahead of handovers and peak seasons, local SEO keeps working underneath, and strata relationships smooth out the quiet periods. Our guide on reading the corridor plans shows how to anticipate where the next spike will come from, and pricing explains how plans flex with it.